This week I have mostly been scoffing…. YooMoo Frozen Yoghurt.

As the name of this article would cryptically suggest, this week I have mostly been scoffing frozen yoghurt… or fro-yo as the kids call it.

Having been a household name in the U.S of A for well over a decade, it’s surprising that this apparently virtuous commodity has taken so long to hit the shores of Blightly. 

But with stores and stands popping up all over London, from shopping centres to train stations, it’s impossible to ignore the sudden influx.

Yet for those of us living outside of the big smoke, it’s fair to say that the fro-yo revolution has so far passed us by. (Heck, it’s revolutionary enough in Nottingham to find a cappuccino, let alone a frozen yoghurt bar!)

But with proprietors such as ‘YooMoo’ branching out into the world of consumerism, I am pleased to announce (to anyone giving the tiniest of tosses) an end to the frozen yoghurt drought. 

Yes… you too can now get your fro-yo fix just by popping down to your local Tesco.*

So how does it fair?

Well since you (never) asked – pretty damn scrummy actually; and despite being a firm advocate of Masters Ben and Jerry, (who have a permanent place in my heart, and my freezer) I could quite easily become a fro-yo convert.
With only 150 calories per 150ml pot (approximately) the frozen yoghurt movement hardly scratches the calorie bank, leaving my two favourite boys out in the cold... I mean warm... when it comes to sinless snacking.

Just one word of warning though… frozen yoghurt isn’t ice cream. And those expecting nirvana of 'Cookie Dough' proportions will almost certainly be disappointed. Furthermore (and as daft as it sounds) if you don’t like yoghurt… you won’t like this. (Mr Cow; are you listening? You big dumb-dumb, you.)

YooMoo is available in a number of unique flavours as well as the good old fashioned plain variety (my personal favourite) all of which tried and tested by yours truly, and given the big hoofs up….

The only exception… ‘devilmoo.’ There really is nothing worse than ‘fake’ chocolate flavoured anything.

*YooMoo is available at all major supermarkets and not just Tesco. The Scoffing Cow is nowhere near important enough to be affiliated with, or endorsed by anyone, anywhere.